LinkedIn Case Study.

"Connect the world's professionals to make them more productive and successful"

LinkedIn is an American business and employment-oriented online service that operates via websites and mobile apps. Launched on May 5,2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CV's. As of May 2020 has 690+ million registered members in 150 countries. Since December 2016 it has been a wholly-owned subsidiary of Microsoft. Click here to get redirected to the website.

1) how have successful LinkedIn members using the network to their advantage?

= i) Finding preferred candidates who can make a significant contribution to one's business success:- Profiles give valuable information about people seeking jobs at your company, including their stability, their record of successful accomplishments, and their passion for what the do. By hiring and retaining these employees, one can significantly enhance their company's bottom line.

ii) Developing user-friendly content that benefits your audience:- By producing content that your viewers want to see and share with others, your viewers become engaged advocates of your company and expand your global reach and influence.

iii) Showcasing new products or services you've developed:- With LinkedIn company pages, one can display new products or services your company developed and explain how they will help customers to achieve their professional goals and meet their business needs. One can also provide links to his/her website to enable readers to easily find more information and convert your website visitor traffic into warm business leads.

iv) Research other business:- A lot of business profiles are on LinkedIn. If you're interested in working with a particular business, you can use LinkedIn to read it's a business profile, connect with people who work for that business.

v) Build major business connections:- One gets to choose whom to connect with on LinkedIn. For example, you can connect with past co-workers, employers, and fortune 500 executives. Your connection post news, tips, and updates, which you can look over to stay updated on industry trends and timely topics.

2) Suggest how being a member of the LinkedIn network might help a company to develop better customer knowledge.

= LinkedIn allows us to create company pages to define and promote our business but is also useful for researching other businesses and people who have similar interests, strategies, or profiles to yours.

Reasons a company would benefit from LinkedIn:-

i) Display your brand:- When using LinkedIn, one can continually update his/her profile or company, giving your connections current information about what you're doing. It is a professional way for companies to show people who they are, without the face to face contact.

ii) Connectivity:- You can get connected with people who may have been inaccessible in the past. With first, second, and third-degree  "connections", it's easy to research companies and build relationships that can help your business grow.

iii) Stay updated:- LinkedIn makes it incredibly easy to follow a company page with a news feed. People and companies you are connected with show up on your news feed when they post updates. This works vice-versa too, you can appear on the wall of those other companies, which helps find new strategies, understanding companies, and keeping your own brand relevant.

 

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REFERENCES

1) Website:- https://www.linkedin.com/

2) Videos:- https://www.youtube.com/channel/UCKz7zeOOpvAy5qs7sCy7QhA